We are a Niche Firm Ourselves

Darrell Kay founded Kay Investments Inc. in May 2000 after spending 14 years in investment brokerage. The purpose of the change was to gain complete independence and to eliminate commission conflicts of interest. KII is paid by asset based fees; in other words by earning a small percentage of your account paid quarterly. So when you make more money, we make more money. Darrell has an MBA from the University of Rochester Simon School, as well as an MA in Mathematics. He is at home with objective, rules based strategies that are built on research, statistics and facts.

Getting Small to get Big

It’s often said in business that a successful firm narrows its focus to a specialty that it understands well. Our focus is on small business 401K plans, ideally $5 million and up. But in this multi-trillion dollar marketplace, we differentiate ourselves by knowing how to build plans that use managed portfolios instead of mutual funds. There is a difference here, and we believe the difference shows up during down markets. It’s likely that only the tiniest, tiniest percentage of 401K plans feature such portfolios instead of funds – and we know how to build them.

Active, Active, Active

Our observation is that investment advisory firms tend to settle on a passive path. Most are heavily influenced by the mutual fund industry which promotes the idea of “buy and hold” (could also be called “buy and forget”). The barriers to active management are inertia, expertise and size. Some advisors are unwilling to change what they do. Change is hard! Many simply have no idea what to do other than follow passive buy and hold strategies (hire a robot instead!). And some are too large. They can’t be nimble because too much money can’t chase any particular idea. Kay Investments Inc. fits the profile of an innovative small company with a unique idea. Go to the Managed Portfolios tab and learn more.

This is who we are.