...why choose Kay Investments when there is a broker, insurance agent, annuity rep or "financial planner" hanging out in every office building?

You won't be choosing Kay Investments because Darrell Kay has an MBA in both finance and economics from the University of Rochester's Simon School of Business, along with an M.A. in Mathematics from the University of Wisconsin. Unfortunately, investing is not a learned skill or craft, like surgery or woodworking. If it were, schools would teach smart people the skill and shortly fixed investments, CDs and Social Security would be obsolete.

You won't be choosing Kay Investments because Darrell Kay has been in the investment business for over 21 years - and since 2000 building this company. If only years of service equaled investment success! The industry would establish a tenure system and old brokers would be rich....

You might choose Kay Investments partly because Darrell Kay has a specialty niche that very few people understand - 401K plans, focusing on ACTIVE management of individual participant accounts - designed your way, not according to the industry's preferred ways. Click the 401K plan menu to learn more. But that wouldn't be quite enough.

The best reason to choose Kay Investments, which we believe represents the key to smart investing, is because our efforts - together with a very great deal of research money - are devoted to finding and pursuing actionable investment ideas that many others aren't aware of, don't understand, don't believe in or would otherwise just consider way too demanding. We're willing to do many things that others aren't - such as managing investment accounts very actively. Go to the Strategy link and learn more.

Important Consumer Disclosure

There are many investment avenues that people pursue:

... Initial Public Offerings (IPOs) - does IPO really stand for "It's Probably Overpriced"?

...Locating undervalued stocks ready to blast off - sorry, we don't know how to do that.

...Selecting some highly ranked mutual funds and then sitting in them forever - this would make some mutual funds very happy and give a broker a break.

...Blending together a passive portfolio of index funds - you should hire a computer, not Kay Investments.

...Realizing that sometimes certain investment categories, global regions, industry sectors and asset classes launch into trends and immersing yourself into discovering which, where and when - you're getting very warm here! Go to the Strategy link.